David Kluskiewicz

37 Signals, and their product, Backpack, have helped me deflate some of the bloated software I’ve been beholden to since 1991. Using Writeboard, a wiki-like shared editor within Backpack, I was able to conduct a productive meeting with a copywrighter and a designer. It allowed me to collect 2 documents and about a dozen emails into a single shared page. When I think of all the paper shuffling that could have gone on to work through 10 ad concepts, it’s encouraging to know that there are less onerous productivity tools available.