David Kluskiewicz

This Wednesday, members of the Glastonbury, CT Chamber of Commerce explored blogging. Yes, even in the land of steady habits, traditional businesses are asking smart questions about new technologies.

In my part of the presentation, I floated the idea that blogs were brands based on behavior. Unlike logos and taglines that evoke a feeling, blogs are a way to differentiate your business based on your behavior - how you react to challenges and opportunities, how insightful your opinions are, and how well you empathize with industry problems. Based on the nodding heads, I think its safe to assume that this resonated.

Blogging is small and medium-sized businesses’ access to branding by action. In Connecticut, where relationships often trump sizzle, there is tremendous potential for blogging to differentiate niche businesses in the global marketplace. Someone in CT might be the next global microbrand.