Category Archives: data

A Complete Customer Loyalty Survey in (almost) One Question

Posted on November 29, 2006 by kluskiewicz

Bain fellow Fred Reichheld has a theory on how to measure customer loyalty. By simply asking, “Would you recommend us?” you can, with reasonable accuracy determine whether customers are buying in or shopping around. It’s called Net Promoter Score. Although … Continue reading →

Posted in data, marketing, research | Leave a comment

Tufte Thinks We Present Too Simply

Posted on September 19, 2006 by kluskiewicz

Edward Tufte, masterful critic of design and skilled creator of graphs and charts presented to me and 350 or so other people at the Omni New Haven. Unlike reading Tufte’s work, hearing him speak reveals another side – someone who … Continue reading →

Posted in data, design | Leave a comment