Category Archives: marketing

Model Web Site News Room

Posted on February 14, 2007 by kluskiewicz

What should the media section of a web site provide? Most are simply a list of press releases. Although every company should have its official releases cataloged for the media and the public, there are many third-party sources that are … Continue reading →

Posted in marketing, public relations | Leave a comment

A Complete Customer Loyalty Survey in (almost) One Question

Posted on November 29, 2006 by kluskiewicz

Bain fellow Fred Reichheld has a theory on how to measure customer loyalty. By simply asking, “Would you recommend us?” you can, with reasonable accuracy determine whether customers are buying in or shopping around. It’s called Net Promoter Score. Although … Continue reading →

Posted in data, marketing, research | Leave a comment